Goal 4: Quality Education | The Agenda 2030 and Tourism
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    || The 2030 Agenda and Tourism > Goal 4: Quality Education

    Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

    By Marina Novelli and Adam Jones, Centre of Sport, Tourism and Leisure Studies, University of Brighton

    The potential for tourism to be a primary vehicle for job creation, economic regeneration and sustainable development is a well-traversed argument. However, tourism’s potential to advance education and to enhance human capital amongst local populations remains largely underestimated by governments, politicians, policymakers and international development agencies. Its development is often left to the initiative of the private sector resulting in a naïve race towards building accommodation establishments. Tourism development master plans usually focus on property development rather than enhancement of human capital that is required to make the sector sustainable.